Conscious internationalization: the case of a packaging solutions manufacturer

Expanding into foreign markets is not just a matter of exporting. It is a path that requires vision, consistency, and an authentic narrative.

It was from this awareness that Impactio’s work took shape, alongside an Italian company specializing in the production of cutting machines, rewinders, and customized solutions for the packaging industry.

The goal? To position itself effectively in the heart of complex and competitive foreign markets, through a solid identity and the right tools to convey it.

Our intervention

We built a structured, progressive action plan capable of aligning image, communication, and commercial relations with a clear and ambitious international positioning strategy. Every activity was carefully planned and scheduled to ensure consistency and continuity over time.

Our support covered several levels:

• development of targeted and phased communication plans, consistent with the company’s values and identity;
• direct relationships with selected customers in the target markets, to create authentic and lasting connections;
• active support in initial commercial contacts, helping the company present itself with confidence, expertise, and personality.

At the same time, we worked on the company’s image, supporting the move to a new, modern headquarters designed to welcome customers and highlight technical expertise through an always‑accessible, fully equipped Open House.

Key aspects

• A strategy without storytelling doesn’t work: to win over the market, it’s not enough to have a good product. It’s essential to tell the story well, with consistency, authenticity, and a long‑term vision.
• Relationships are key: direct relationships with selected customers made the difference. We acted as facilitators, opening doors that would have remained closed otherwise.
• Identity and physical presence matter: renewing the company’s image—even through spaces and locations—reinforced the perception of reliability and expertise, crucial elements in foreign markets.

Results

The joint effort led to tangible, high‑impact results:

• Stronger brand: today the brand is internationally recognized as a synonym for quality, reliability, and specialization in the packaging sector.
• New markets conquered: thanks to a shared vision and the committed adoption of the strategic plan, the company is now successfully present in key countries for its growth.
• A stronger, more visible identity: the new headquarters, a more structured commercial approach, and targeted communication have made the brand more competitive, authoritative, and recognizable.

This experience shows how crucial it is to have an integrated strategy made not only of numbers but also of relationships, values, and vision. Impactio guides companies through an internationalization process that goes beyond simply “exporting products,” aiming instead to connect identity and markets, making every step sustainable, concrete, and lasting.