International expansion: a story of vision, trust, and growth

Our client is an Italian excellence, specialized in the production of rotogravure and flexographic cylinders. Well established in the domestic market, they wanted to expand their presence in the Maghreb countries, starting from scratch with no direct experience in the target markets.

Yet, the company’s expertise and cutting‑edge technologies were a strong foundation to build on. The real challenge was understanding how to turn that ambition into concrete, measurable actions over time—this is where we stepped in.

Our intervention

We began by designing a tailored path, built on listening and a long‑term operational approach for each individual client.

Our in‑depth knowledge of the region, developed over more than ten years of active presence in the Maghreb, allowed us to open the right doors, avoiding wasted energy and resources.

We proposed highly specialized technological solutions capable of solving real, day‑to‑day problems faced by local operators, who were at times skeptical.

But we didn’t stop at the technical side: we worked alongside the client in the field, building relationships, organizing meetings, trade shows, and training sessions. The consistency of our ongoing presence was the key to turning initial interest into genuine trust.

Key aspects

Throughout our work, three critical issues emerged that had previously hindered every growth attempt:

• Skepticism toward innovation: many local players preferred to rely on established local technologies and suppliers. We understood that it wasn’t enough to “offer more”; we had to demonstrate value on the ground, with practical tests, visible results, and constant support.
• Lack of up‑to‑date technical knowledge: we realized that, no matter how good the product was, there was not enough know‑how to make full use of it. We launched personalized training programs tailored to the real operational needs of client companies.
• Virtually no visibility: despite being innovative, the company was almost unknown in the region. We implemented a territorial presence strategy with events, trade missions, and targeted promotional activities, quickly strengthening the brand’s positioning.

Results

The numbers speak for themselves, but behind every figure are carefully built relationships, trust earned in the field, and shared strategic choices.

• From zero to leadership: today the company is present in three Maghreb countries with a recognized and consolidated positioning. Sales figures reflect the impact of the work done.
• A replicable model: the applied strategy generated a multiplier effect, becoming a benchmark for other foreign markets as well.
• Active resilience: neither geopolitical crises nor the pandemic have stopped the path forward. Thanks to an evolving marketing approach and constant operational flexibility, the client has been able to adapt quickly, maintaining competitiveness and continuity.

This is not just a story of commercial success. It is a concrete example of how entrepreneurial vision, combined with expert guidance and an active market presence, can turn a complex challenge into a lasting international project. With us, even the most distant markets become close, accessible, and ready to generate value.